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| Zie het Noorderlicht / sales promotion Essilor, world's biggest lens manifacturer joined Marchon and Calvin Klein sunglasses for a sales promotion. We developed this competion based on the concept of the Northern Light. The participants could win during this five weeks promotion a free weekend in places increasingly further up north: Barcelona, Paris, Maastricht, Copenhagen, ending up with the first prize in Tromsø, Norway, to eventually witness this natural magic. |