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| Sterkte en Success! / Stenden international university / open day promotion This integrated campaign (radio, print, online) had the goal to promote the summer Open Day at Stenden. In that period the students are more busy with their final examinations than with their choice for the future, so we were offering them the possibility to win a 'Stenden Relax Package' by signing up for the Open Day. And they seemed to appreciate, considering this campaign enjoyed a second year of running, without changes in the format. And who knows? Maybe it's still running... |