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T-Mobile / Sinterklaas campaign
Sinterklaas is the original version of Santa Klaus. In Holland is celebrated on 5 december and it's the main occasion for exchanging presents. In this regard is even more popular than Christmas.
At Sinterklaas are chocolate letters and 'pepernoten' (small ginger cookies) the order of the day.
For the Sinterklaas edition of the T-Mobile Extra loyalty mailings I tweaked the logo to capture the spirit of this beloved festivity.
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