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| Menzis / 18 years campaign Menzis in one of the largest health insurance companies in The Netherlands. The goal of this campaign was to get as much 18 years old leaving their own parents insurance and getting one on their own, seen as a necessary step for growing up and becoming really independent. We developed and distributed this tattoo (in which the well known Menzis-oval is subtly worked up), to let the 18 old express their independence and baldness, playing on the fact that the Dutch term 'Zelferzekerd' means both 'self-assured' and 'self- insured'! |